Dubai, UAE
Ericsson
Workplace Etiquette Campaign
It’s been proven that the behaviors of employees in the workplace have a direct correlation to the business’ operations, and concurrently, its success.
Ericsson RMEA wanted to set clear standards for behavior across their 20+ offices in the region. To support Ericsson we launched an internal campaign comprising of a video and internal branding to address various issues that were brought up during a companywide survey.
The video went viral with more than 6000 views globally in 2 months. Complaints addressed in the video were reduced by more than 80% and office behavior was streamlined across the regional successfully.
Ericsson RMEA wanted to set clear standards for behavior across their 20+ offices in the region. To support Ericsson we launched an internal campaign comprising of a video and internal branding to address various issues that were brought up during a companywide survey.
The video went viral with more than 6000 views globally in 2 months. Complaints addressed in the video were reduced by more than 80% and office behavior was streamlined across the regional successfully.
Scope of work
Internal communications campaign
Video production & animation
Results
6000+ views globally in 2 months, 6 countries globally re-used video, tailored adaptation of video for UK office targeting Western European offices and video was #1 most viewed video for 4 consecutive months across the RMEA region.