Launching a new product is no easy feat but the first thing you want to do is to create a Master Visual that will be easily recognizable, memorable and will educate the consumer.

The pack in the MV is tilted to showcase the lightness that this new product offers those that are lactose intolerant, and the slogan educates the consumer while hammering on the deliciousness of the taste.

Lastly, we used the heart which has become synonyms with all Almarai packaging.