Dubai, UAE
LinkedIn Arabic Anniversary Campaign
LinkedIn Arabic turning one is a big deal and to celebrate this anniversary, crinel was hired to support launch the first ever-digital campaign for LinkedIn across the MENA region.
The video is a culmination of weeks of preparation that started with us coming up with the creative concept, writing the script, building all the prop’s and finally shooting and editing the final version.
The campaign was built in Arabic to celebrate the growing demand for Arabic platforms but we also included an English version to celebrate the diversity of LinkedIn.
The video is a culmination of weeks of preparation that started with us coming up with the creative concept, writing the script, building all the prop’s and finally shooting and editing the final version.
The campaign was built in Arabic to celebrate the growing demand for Arabic platforms but we also included an English version to celebrate the diversity of LinkedIn.
Scope of work
Social media campaign
Video production and animation
Results
An astounding with over 1 million views in the first month, 22 thousand website clicks and a 19.3% engagement rate.