Cairo, Egypt

Beyti

Ramadan Activation

During the month of Ramadan, crinel supported Beyti in raising awareness and push sales for their new Labneh, butter and Lactose Free milk. Crinel chose three key locations with the support of Beyti’s sales teams that included City Centre Maadi & Alex as well as Cairo Festival City.

The location of the booth was in front of Carrefour to ensure those coming in and out get to sample the products to push sales in-store. Ushers inside Carrefour created awareness of our promotion which included a gift to be picked up at our booth for the purchase of one of the three products.
Scope of work

Booth production

On-ground management

Sampling

3 Locations

7 Days

40K Samples distributed