When QualityNet in Kuwait wanted to create a video to replace it’s annual Summer TVC they turned to crinel to support them in creating a summer promo video to promote their summer offer.

QualityNet wanted to use the infamous “Rajini” which is a live character that was used last year in their TVC campaign and had a great following.

Crinel re-drew the character in 3D and found a VO artist who sounds very close to the tonality of the real character.